About
At Ethos Insurance Agency, our name reflects our core belief: true character and integrity should guide every decision. Aristotle used the term ethos to describe credibility rooted in moral purpose—qualities essential in any advisor entrusted with protecting what matters most.
Unfortunately, in today’s insurance industry, those values are often overshadowed by volume targets, opaque incentives, and profit-first decision making.
After years of working within large insurance organizations, I became disillusioned by how frequently clients were treated as transactions rather than people. I founded Ethos Insurance Agency to do things differently—to operate as a true broker and trusted advisor, accountable first and foremost to those we serve.
At Ethos, the word broker is not a marketing label. It’s a responsibility. We work for our clients, not the insurance companies. That means unbiased guidance, transparent comparisons, and recommendations grounded in real needs—not commissions.
That same ethical framework extends beyond traditional insurance relationships. We believe that values should be reflected not only in how business is conducted, but in what that business supports. That belief is why animal welfare and community impact play a meaningful role in how Ethos operates today.
As an ethically vegan founder, animal welfare is not an abstract value for me—it’s a personal commitment. I also volunteer with local animal rescues, where I’ve seen firsthand the strain placed on organizations working to protect vulnerable lives. Our animal-friendly initiatives—including the Pet Insurance Partnership—exist to support that ecosystem in practical, sustainable ways, without exploitation or pressure.
Our broader mission remains unchanged: to provide comprehensive, unbiased insurance guidance so individuals, families, and organizations can make informed decisions with clarity and confidence. Whether you’re navigating business or personal insurance, Ethos exists to help you protect what matters most— ethically, transparently, and with purpose.
Zac Cooper | Founder